Since September of 2000, Nike, Inc. and Atlas Tracks, Inc (dba Atlas Track & Tennis) have partnered to form a strategic alliance that produces high quality, cost-effective and environmentally responsible synthetic running tracks.
Through the partnership, Nike supplies Atlas with Nike Grind. Nike Grind is a product of Nike's successful
Reuse-A-Shoe program. This program recycles old shoes, any brand, into Nike Grind. Atlas then incorporates Nike Grind into our innovative all-weather track surfaces.
The strategic alliance fulfills mutual commitments to the environment and continues Atlas' use of post-consumer products. Working together, Nike Inc., and Atlas Track & Tennis have a positive effect on the environment by diverting waste that would normally go into a landfill.
Proceeds from the sale of all Atlas Track & Tennis products that utilize Nike Grind will be donated to fund the construction of running tracks in underserved
communities.
NikeGrind is a product of Nike's
Reuse-A-Shoe program which recycles athletic shoes into innovative Atlas sport surfaces.
